 |
|
August 29, 2013 – Venice
|
|
Jaeger-LeCoultre for Emergency.
It’s time to help Sierra Leone
|
|
On the occasion of the 70th Venice International Film Festival, Jaeger-LeCoultre renews its commitment to Emergency, a humanitarian association created in 1994 to help civilian victims of wars and poverty.
Since 2001, the association has been operating at Goderich, on the outskirts of Freetown, the capital of Sierra Leone, a surgical and paediatric centre, the only high-level modern medical facility providing free health care for all. The centre is currently being extended and Jaeger-LeCoultre is finding the refurbishment of its emergency unit and of its radiology department along with the adjoining changing room.
Italian actor Riccardo Scamarcio, serving as ambassador of this initiative, paid a visit to the Goderich centre that enabled him to grasp the gravity of the situation in Sierra Leone.
On Thursday August 29th Jaeger-LeCoultre showed its support for this important project through an unusual red carpet ceremony.
Actress Sarah Gadon, Eva Riccobono and Matteo Ceccarini, model Natalia Borges, TV presenter Alessio Vinci, actress Ottavia Piccolo, chef Ernst Knam, singer Edoardo Bennato joined Jaeger-LeCoultre in supporting this initiative alongside Gino Strada and Cecilia Strada of Emergency Association.
|
 |
|
Jaeger-LeCoultre presented the watch symbolising this operation – a Jaeger-LeCoultre Reverso engravedwith the logo of Emergency and the 70th Mostra.
|
 |
Jaeger-LeCoultre supports Emergency at Venice Film Festival