Toyota Motor Sales & Marketing (TMSM) has held the music event «PES NEXT GENERATION LIVE! TOYOTA X STUDIO4C meets ANA,» on Saturday, July 6th. At this event, Una has beautifully sung “LONELY FLOWER” with portraying the look of “Flower fairy,” which is the spiritual key character for the upcoming animation. Internationally popular music artists, May’n, Urbangarde, NIGHTMARE etc., gathered for the event, generating huge buzz at the venue.
TMSM is considering how to make «a future that everyone wants» through ToyToyota Project content, events and brand appeal.
The new energy for this lies in the movable hearts and curiosity of humanity, and the source is thought to be film and music, and therefore is creating new animation and music videos. With this in mind, it has been producing new animation films and music videos.
By executing live events in the real world, we are aiming to gain greater energy by connecting with artists, audiences and ourselves. We will share these music clips and live event to digitally (online web, youtube, etc.) as well.
For this project, TMSM is collaborating in a range of forms–with people, things and places–broadcasting its message through organic joint participation, for the upcoming feature film. As part of this, TMSM is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with Studio4C, at “Japan Expo 14th Impact», the largest Japan trade fair in Europe held from July 4 to 7, 2013.
PES Peace Eco Smile: http://www.toytoyota.com/pes/
“PES NEXT GENERATION LIVE!
TOYOTA X STUDIO4C meets ANA” Report
Internationally popular J-pop artists took to the stage at the J.E. Live House, a major highlight of the annual Japan Expo drawing 8,000 visitors. It featured Una – set to make her big break this year – and also unveiled music collaborations as part of the PES project, along with May’n and NIGHTMARE and others with overseas followings creating a real buzz with Japanophile French audiences.
The concert event also featured a massive lottery draw with luxury prizes.
May’n is well knwon for her big break came when she sang Sheryl Nome (Galactic Fairy)’s song on the TV anime series «Macross Frontier.» She is one of the most up-and-coming new female rock vocalists today.
Urbangarde a.k.a. «trauma techno-pop» band took quiz games on general knowledge about France.
Una sung «LONELY FLOWER», which made in collaboration with PES’s new animationfilm directed by Toshiyuki Kubooka.
She has established a totally new ideal of Harajuku model that is not only kawaii but also cool. Her debut single «JUICY JUICY» is to be released on August 14, 2013.
NIGHTMARE is a band right in the spotlight of the industry today. Their many hits include «the WORLD/Alumina,» as used in the theme song for the popular 2006 TV anime series «Death Note,» as well as other theme songs for TV anime series, such as «Raison d’etre» from «Claymore,» «Dirty» for «Neuro – Supernatural Detective,» «Lost in Blue» for «Box of Goblins» (Mouryou no Hako), «Naked Love,» and more.
Natsuko Aso (lead presenter for «Japan in Motion»)
Caroline SEGARRA (NOLIFE)
AOP(Amine O-en project)
TMSM is considering how to make «a future that everyone wants» through ToyToyota Project content, events and brand appeal. The new energy for this lies in the movable hearts and curiosity of humanity, and the source of which is film and music. With this in mind, it has been producing new animation films and music videos. This output is not merely digital, but is communicated through real-world events as well, and accordingly TMSM is collaborating in a range of forms–with people, things and places–broadcasting its message through organic joint participation.
PES NEXT GENERATION LIVE! TOYOTA X STUDIO4C meets ANA outline
Date: July 6 (Saturday) 16:00-18:00
Venue: J.E. Live House (Hall 5B1)
Appearing: Una, NIGHTMARE, May’n, Urbangarde, Natsuko Aso (lead presenter for «Japan in Motion», http://official.stardust.co.jp/natsukoaso/
) , SUZUKA (NOLIFE),
Caroline Segarra (NOLIFE) and AOP (Anime O-en project)
JAPAN EXPO (PES NEXT GENERATION LIVE! ):
TOYOTA X STUDIO4C Booth Activities
Interact with NaSuBi: Move NaSuBi on the Screen!
NaSuBi Trick Art – A Gap Between Dimensions Appears at Japan Expo!
NaSuBi Ball Target Game: Take aim and get giveaways!
Special Autograph session held with Director Toshiyuki Kubooka and Tatsuyuki Tanaka!
PES (Peace Eco Smile) meets IS JAPAN COOL?
A collaboration between two projects «PES» and «IS JAPAN COOL?» by ANA will be a new attempt aiming to build unprecedented demand in global markets by pooling and promoting cultural content together, rather than separately as the regular products or services. «TOYOTA X STUDIO4C meets ANA» aiming to disseminate the spirit of Japan to the world through diverse content that contains a national character and its peculiar value as a soft power.
Is Japan Cool? by ANA
‘IS JAPAN COOL?’ is a project intended to revive interest in tourism in Japan by exploring Japan’s culture and appeal as a travel destination. With the introduction of ‘”DREAMS” on July 4th, world of animation, manga and games that represent Japanese culture is explored and “PES” is included as one of the contents. “IS JAPAN COOL?’ began with Season 1 in February 2012, broadly showcasing the wonders found across Japan. Further content was added for Season 2 with a focus on two cities which each have their own unique fascination, titled ‘OKINAWA’ and ‘TOKYO’. Also included was additional content of Japan’s unique sub-culture of “Cosplay”. Season 3 introduces “Fascination of Japan” with diverse themes such as ‘TRADITIONS’, ‘KAWAII’, and newly added “RAMEN”.
ToyToyota project: PES (Peace Eco Smile) Concept
Human evolution is represented by the history of mobility. Cars bring our mobility to life, and yet all too often, everyone talks about the complicated technological aspects of automobiles rather than just the joy of mobility. TOYOTA has discovered the «TOY» in its own corporate name as the origin of lively and cheerful joy. Then, as part of ToyToyota projects aimed at spreading the joy of mobility, TOYOTA and STUDIO4C, a leading Japanese animation studio, have together created an animation series, PES (Peace Eco Smile), following a curious alien exploring the joy of driving and the importance of safety.
In 2013, TMSM started a new collaboration project, «NEXT GENERATION – PES (Peace Eco Smile) – CROSS COLLABORATION,» to communicate its message globally through producing a full animation film with leading directors and various kinds of collaborations in organic connections with other people, things, and places.
Can we together create «the future that everyone wants» to change ideas about mass consumption and economic efficiency today?
The energy to do this is actually inside human hearts. The source for putting it in motion is music and this is why PES is making music videos along with a new animation film.
The power of anime and music can cross over barriers of language and nation, creating understanding between diverse cultures and civilizations, giving us courage and healing. It is the energy of miracles.
PES(Peace Eco Smile) is this new energy, wishing to be the path towards a future we can create at any time.
The special PES website: http://www.toytoyota.com/pes/en/